Burger King's "The King's Gone Crazy" campaign
The ad in question features BK's trademark king running frantically through an office building, apparently as an escaped mental patient, pursued by a man dressed in a white lab coat who yells, "Stop that King, he's crazy!"
The runaway King proceeds to run through the glass window of a break room to hand a burger over to a woman standing next to a microwave. Then two bow-tied men materialize and subdue him — the clear implication being that they are attendants from a mental hospital. They tell the shocked woman holding the burger that "this King's insane" for giving away "so much beef for $3.99." Smitten with the low price, she replies to one of the attendants, "you're the one who's nuts." You can watch the spot here:
Once the ad aired, it drew outraged protests from mental health advocates. Michael Fitzpatrick, the executive director for the National Alliance on Mental Illness, told the Washington Post that he found the ad "blatantly offensive," saying that he was "absolutely stunned and appalled" when he saw it.
Some have pointed out that the ad — which recently ended its scheduled run — was reminiscent of the old "Crazy Eddie" discount electronics store ads that ran in the Northeast for a number of years. The real Crazy Eddie, a man by the name of Eddie Antar, spent a number of years in prison on fraud-related charges.
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